we-are-europe:

Chupa Chups is a popular Spanish 🇪🇸 brand of lollipop and other confectionery sold in over 150 countries. The brand was founded in 1958 by Enric Bernat, and is currently owned by the Italian-Dutch multinational corporation Perfetti Van Melle. The name comes from the Spanish verb chupar = “to suck”. Their logo was designed by Spanish artist Salvador Dalí. Celebrities like Madonna were hired to advertise the product.

In the 80s, owing to falling birth rates, an anti-smoking slogan “Smoke Chupa Chups” was tried to attract more adult consumers. The current anti-smoking slogan is “Stop smoking, start sucking”, with their packages parodying cigarette pack designs. Some packages parody the mandatory black and white warning labels of the European Union with the notice “Sucking does not kill.”