Isn’t that worse, though? If they went, it’s just a party that got leaked. If they didn’t go, then it’s a calculated promo arrangement.
Just because they are claiming H and M were at the 3 day opening doesn’t mean they actually were. Being able to use their names as celebs who attended is just as powerful as if they were really there. Especially as we have no photos of them either in Amsterdam or at any airport. Soho House being able to mak this claim without the KP press office commenting works just as well from a P.R standpoint imo
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House of Brat 