The NY Times has published a long piece about how Facebook has responded (and failed to respond) to various crises over the past three years: Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis. It does not paint a very flattering portrait of the company. This part is particularly damning (italics mine):
When Facebook users learned last spring that the company had compromised their privacy in its rush to expand, allowing access to the personal information of tens of millions of people to a political data firm linked to President Trump, Facebook sought to deflect blame and mask the extent of the problem.
And when that failed – as the company’s stock price plummeted and it faced a consumer backlash – Facebook went on the attack.
While Mr. Zuckerberg has conducted a public apology tour in the last year, Ms. Sandberg has overseen an aggressive lobbying campaign to combat Facebook’s critics, shift public anger toward rival companies and ward off damaging regulation. Facebook employed a Republican opposition-research firm to discredit activist protesters, in part by linking them to the liberal financier George Soros. It also tapped its business relationships, lobbying a Jewish civil rights group to cast some criticism of the company as anti-Semitic.
Are you fucking kidding me? Facebook paid to promote the right-wing & anti-Semitic conspiracy theory that George Soros pays protestors? Shame on you, Mark Zuckerberg, Sheryl Sandberg, and the rest of Facebook leadership team. Legitimizing this garbage actively hurts our democracy. On Twitter, The Guardian’s senior tech reporter Julia Carrie Wong gets at what is so wrong and different about this behavior:
There’s something about this Soros story that feels significantly different than the usual Facebook scandal. Most recent negative Facebook stories are issues relating to challenges of scale and a tendency toward passivity.
Facebook’s standard playbook is to admit that they made a mistake by being slow to react, remind us of their good intentions, then promise to do better. It’s the aw geez who woulda thought in the dorm room that we would have to deal with all these tricky issues defense.
This has been very effective for a company that still gets the benefit of the doubt. No one would ever suggest that Facebook *wanted* to bring about the ethnic cleansing of Rohingya or lynchings in rural Indian villages. They just were in a little over their heads.
But this Soros thing is different. This is no passive failure. It’s a malevolent action taken against groups who criticize Facebook for things that Facebook admits it has failed at. It takes advantage of and contributes to the most poisonous aspects of our public discourse.
What surprises me is that Facebook employees are still at their desks after finding that their company was actively attempting to discredit activists. No doubt some of them are shook. No doubt some of them will make public statements against their company’s policy. And those are needed. No doubt there will be internal spirited conversations within the company. And those are needed as well. But there won’t be a walk-out. I say this hours after the article was released. But I doubt that I’ll have to come back to this paragraph and revise it. I wish I wasn’t so sure of that. But I am.
I’m waiting on the painted hands on the belly photos to be posted on the oh so private I don’t announce on social media nor do I like attention couple.
Were they offended by her bellycupping? I imagine that they all were. I think her behavior makes it obvious that she and Harry aren’t going to get sent on another tour together.
Fingers crossed that they give the Sussexes their own Twitter and Instagram accounts as soon as possible so we can watch them implode all the more easily.
I saw Omid tweet that. Do people really think mosquitos only show up in the morning or in forests?
Yes. Yes, they do think that.
Effective immediately, users of Instagram must be at least one of the following at all times:
• In Greece.
• Getting married.
• Eating an expensive-looking meal that—surprise!—is actually homemade.
• Smiling the carefree smile of the young and beautiful.
• In an immersive Yayoi Kusama art installation.
• A baby. (Note to babies: try the Gingham filter!)
• Looking away from the camera the way models do, you know?
• A sponsored advertisement for an organic protein bar that retails for $5.99.
1. All technological change is a trade-off. For every advantage a new technology offers, there is always a corresponding disadvantage.
2. The advantages and disadvantages of new technologies are never distributed evenly among the population. This means that every new technology benefits some and harms others.
3. Embedded in every technology there is a powerful idea, sometimes two or three powerful ideas. Every technology has a philosophy which is given expression in how the technology makes people use their minds, in what it makes us do with our bodies, in how it codifies the world, in which of our senses it amplifies, in which of our emotional and intellectual tendencies it disregards.
4. Technological change is not additive; it is ecological. The consequences of technological change are always vast, often unpredictable and largely irreversible.
5. Media tend to become mythic. Cars, planes, TV, movies, newspapers – they have achieved mythic status because they are perceived as gifts of nature, not as artifacts produced in a specific political and historical context.
His first idea about technology is perhaps the most apropos to the current moment:
The first idea is that all technological change is a trade-off. I like to call it a Faustian bargain. Technology giveth and technology taketh away. This means that for every advantage a new technology offers, there is always a corresponding disadvantage. The disadvantage may exceed in importance the advantage, or the advantage may well be worth the cost. Now, this may seem to be a rather obvious idea, but you would be surprised at how many people believe that new technologies are unmixed blessings. You need only think of the enthusiasms with which most people approach their understanding of computers. Ask anyone who knows something about computers to talk about them, and you will find that they will, unabashedly and relentlessly, extol the wonders of computers. You will also find that in most cases they will completely neglect to mention any of the liabilities of computers. This is a dangerous imbalance, since the greater the wonders of a technology, the greater will be its negative consequences.
Think of the automobile, which for all of its obvious advantages, has poisoned our air, choked our cities, and degraded the beauty of our natural landscape. Or you might reflect on the paradox of medical technology which brings wondrous cures but is, at the same time, a demonstrable cause of certain diseases and disabilities, and has played a significant role in reducing the diagnostic skills of physicians. It is also well to recall that for all of the intellectual and social benefits provided by the printing press, its costs were equally monumental. The printing press gave the Western world prose, but it made poetry into an exotic and elitist form of communication. It gave us inductive science, but it reduced religious sensibility to a form of fanciful superstition. Printing gave us the modern conception of nationhood, but in so doing turned patriotism into a sordid if not lethal emotion. We might even say that the printing of the Bible in vernacular languages introduced the impression that God was an Englishman or a German or a Frenchman – that is to say, printing reduced God to the dimensions of a local potentate.
Perhaps the best way I can express this idea is to say that the question, “What will a new technology do?” is no more important than the question, “What will a new technology undo?” Indeed, the latter question is more important, precisely because it is asked so infrequently. One might say, then, that a sophisticated perspective on technological change includes one’s being skeptical of Utopian and Messianic visions drawn by those who have no sense of history or of the precarious balances on which culture depends. In fact, if it were up to me, I would forbid anyone from talking about the new information technologies unless the person can demonstrate that he or she knows something about the social and psychic effects of the alphabet, the mechanical clock, the printing press, and telegraphy. In other words, knows something about the costs of great technologies.
Idea Number One, then, is that culture always pays a price for technology.
It is nearly impossible to read these paragraphs and not think about how social media (and the internet more generally) has shaped our culture in both good and bad ways…and those who still believe that services like Facebook or Twitter are “unmixed blessings”. The rest of the talk is equally thought-provoking and enlightening.
P.S. Postman made these remarks about 2 weeks after I started publishing kottke.org 20 years ago. At that time, very few people I knew or interacted with online saw anything but the positive aspects of the internet and personal publishing online. Should we have seen the weaponization of the internet coming? Perhaps. But then again, not a lot of people who enjoyed the simple pleasures of Howdy Doody, I Love Lucy, and Lassie could have anticipated the government-shaping toxicity of Fox News and cable news in general.
A Threat to Global Democracy: How Facebook & Surveillance Capitalism Empower Authoritarianism