I am sorry if this sounds like a truly stupid question but could you please explain the principle of “merching” to me (how it works), also if you wouldn’t mind “YATCHING” too.. never heard that term in the UK. Thank you.

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anonymoushouseplantfan:

“Merching” is when a celeb is paid to wear clothing or accessories. 

https://www.vanityfair.com/hollywood/2014/03/hollywood-fashion-stylists-rachel-zoe-leslie-fremar

“Yatching” is when a low-tier celeb is paid to be “eye candy” or “companionship” at an event. 

http://www.crazydaysandnights.net/2016/08/today-blind-items-i-worked-on-yacht.html

http://www.crazydaysandnights.net/2016/08/today-blind-items-i-worked-on-yacht_2.html

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